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Where Pride Feels at Home

Why Hotel Julian Is the Stay for San Francisco Pride

Pride takes over San Francisco in June—with color, with purpose, and with joy. If you're coming to celebrate, Hotel Julian puts you in the middle of the energy without sacrificing space, comfort, or character.

Located near Market Street and just blocks from the Civic Center celebrations, Julian is perfectly placed for parade access, nightlife, and everything in between. It’s close enough to the action but grounded in calm, making it easy to recharge, reconnect, and start again.

Julian doesn’t follow a formula. It’s an independent hotel with an old-soul building, a fresh rhythm, and a point of view. Inside, Carlotta’s Cocktail and Wine Bar offers a setting where friends gather, conversations spark, and seasonal specials raise a glass to Pride in all its forms. This is where self-expression meets good taste—without pretense.

You’re not just visiting San Francisco for Pride. You’re taking part in it.
Stay somewhere that gets it. Stay Julian.

Pride Weekend Highlights

• Parade Route: Market & Beale to 8th Street at Civic Center
• 2025 Dates: Saturday, June 28 – Sunday, June 29
• Start Time: 10:30 AM on Sunday, June 29
• Main Stage & Vendor Fair: Civic Center Plaza
• Events All Weekend: Drag brunches, rooftop parties, youth zones, trans marches