Dreamforce

Where to Stay for Dreamforce: Hotel Julian, San Francisco

When Dreamforce arrives, San Francisco becomes a global hub of innovation, leadership, and next-level networking. Hosted by Salesforce at Moscone Center, this multi-day tech summit brings together tens of thousands of executives, developers, marketers, and trailblazers for immersive sessions, major keynotes, and big-brand energy.

If you’re attending Dreamforce, Hotel Julian offers a smart, stylish retreat just a short ride from the venue. With thoughtfully designed guest rooms, curated artwork, and brunch every Saturday and Sunday at Carlotta’s Cocktail and Wine Bar, Julian gives you a break from the badge hustle—without losing touch with the energy.

About Dreamforce

Known as one of the largest tech conferences in the world, Dreamforce blends product launches, hands-on learning, motivational talks, and after-hours events into a uniquely Salesforce experience. The event spans across Moscone North, South, and West—with activations throughout downtown.

☁️ When It Happens:

Dreamforce is typically held in mid-to-late September. In 2025, it's expected to run September 15–18, welcoming over 40,000 in-person attendees to San Francisco.

Dreamforce highlights include:

  • Keynotes from Salesforce leadership and global thought leaders

  • Hands-on training in sales, marketing, AI, data, and service clouds

  • Product reveals, customer success showcases, and certification programs

  • Dreamforce Plaza, music acts, and wellness zones

  • Legendary networking opportunities, from VIP receptions to local takeovers

Hotel Julian: A Boutique Hotel with Easy Access to Moscone Center

While not directly adjacent to Moscone, Hotel Julian provides easy access via Muni, rideshare, or a short drive. Nestled just off Union Square, Julian offers a quieter alternative to high-rise convention hotels—ideal for Salesforce attendees who prefer a design-centric space to recharge between sessions or reset before meetings.

Why Dreamforce guests stay at Hotel Julian:

  • Quick access to Moscone Center

  • Elegant, moody guest rooms perfect for rest, prep, or virtual meetings

  • Exhibit A, our rotating outdoor sculpture series to spark fresh ideas

  • Carlotta’s Cocktail and Wine Bar—featuring brunch every Saturday and Sunday, ideal for client meetups or post-con decompression

Whether you’re hosting a side meeting or kicking off your shoes after a day in the crowd, Julian gives Dreamforce guests the balance they didn’t know they needed.

Brunch After the Badge Drop

After four days of tech talks and Trailhead trails, you’ve earned a weekend treat. Brunch at Carlotta’s is served every Saturday and Sunday—an ideal way to wrap up your week, entertain clients, or simply celebrate a successful conference. It’s where smart small plates, generous cocktails, and soft lighting come together in perfect post-Dreamforce harmony.

Planning Your Dreamforce Stay?

Hotels near Moscone book out months in advance for Dreamforce. If you're wondering where to stay for Dreamforce San Francisco, Hotel Julian offers a boutique alternative that’s polished, professional, and just the right amount of unplugged.

Book your stay at Hotel Julian—where innovation meets intention, and brunch is part of the pitch.